Ferrater I Mora, Escher, Edward Wilson… AND versus OR!!!

In my professional life, I always end up making the most of integrating/mixing what most people see as a different concepts/Ideas/sciences!
At the end of the day, it what was defined as a Consilience long time ago!!!
This passion to use AND versus OR help me to visualize and implement improvements in Operations and Processes of Tourism Enterprises/Destinations (or any other sector related to #Servuction!!!). The great philosopher Ferrater I Mora goes deeper in this idea saying “extremes are not for situating yourself they are for knowing your situation”

I remember in 1996, working in my doctoral thesis trying to mix (again!) the flavor of the month (Internet) with our beloved sector! To me, it was crystal clear that to understand… to be sure that new business models were possible you have to learn how to code!
I always try to convey this necessity in the minds/hearts/guts of the future of Touristology (Two minds, remember???) I, strongly, believe that to have coding skills also helps you to explain… to seduce developers to work in OUR project! I love to use Drawing Hands by Escher as a reminder of this idea.
In the first wave of Internet some people said that you had to choose: to create a Brick-and-mortar enterprise OR an On-line one.
My vision?…Forget about the OR… focus on mixing and get the best of the two worlds to provide the best Servuction to your customers!
Now, that we are in the third wave of Internet, something similar happens… the #Metaverse is a parallel universe or a way to improve and create NEW business models? Yesterday, today…always: Can be both!
You have to use other people’s platforms OR you have to build your own ones? Well, you can do both! BUT if you only use other people’s platforms (usually, they are generic AND, definitely THEY will control WHAT and HOW you can engage with ITS customers) you will get a low profit and, for that reason, you will need a lot of #Tourists and this become a problem like gentrification, locals not happy with the #Tourism sector…
The same happens with Artificial Intelligence! You can use another people models BUT be sure, that you know how to build you own models, with your own data and verified by your own people. Then, you will have an excellent way to improve the transformation power of a trip for your Tourists!!! Of course, with privacy (I have already mentioned that customization without privacy is a nightmare?)
When some experts talk about Tourism (even though they don’t know how to manage a trip… for that reason, I think that they prefer to manage the territory, the Tourism Destination and NOT all the trip) and say that we have to diversify from Tourism…
I always say, “Tourism creates synergies with any other sector of the economy with interest in internationalization AND related to Tourists’ motivation to Travel!” 

I love mixing together Touristology AND new Technologies!
I love mixing together the real world AND the Metaverse!
I love to create synergies with different sectors of your economy!
I love to build the best minds in the best Science ever!!!

I don't know if you will see that Dad!

The other day, I was building apps for the Apple Ecosystem. Usually, I use my daughter’s iPhone to test them… It was working!
I explained to my daughter that it was just a simple example of Augmented Reality BUT…
Can you visualize how this could improve operations and processes of Tourism enterprises?
Can you imagine going inside a conference and knowing where are the people interested to invest, work, buy… something from your enterprise/Tourism destination?
Can you image that appear in front of your eyes all the information that you need in order to make a deal?
By the way, if finally, you got a deal can you trust it? Welcome to the Blockchain world!
AND…Not only NOW and THERE!!!
In the same way, that mobile brings SOLOMO (the user can move with a mobile device), the Metaverse allow us to move through the Space and Time!!! We can assist to a class, an event, a transformative experience even though we are in the other side of earth! We can review a class in another time…WE CAN!!
When I ended my “speech” She said:
-    “Well… could be interesting…But I don’t know if you will see it”
Oh my God!
I am used of the lack of vison of some copyologists, teachers_without_business_experience, customers that love the sentence… “We have always done it in this way”
BUT my own blood!
Just to be sure, Touristologists!!!  I love my daughter! She will be a faraway better teacher than her father AND it is always a source of inspiration to me (for instance, to write this post)!
BUT…
Definitely, I have to create this app.
Definitely, this old chap always learning new tricks has to DO IT!!!
Obviously, not impressed by my words, my daughter said:
- But..how you can visualize all this things? 

All these ideas of #Metaverve, #SpatialComputing, 3DInternet…Whatever_You_Want_To_Call_it...              Breaking The space/Time prison?  Can you stop seeing what can be instead of what it is now?”
NO! I can’t! Above anything else, I’m a teacher and that means that I have to see my students as what they can be (real Touristologists, the future of Touristology!)  I don’t see the lack of…. or little signs of bright in… I only see weakness to overcome and strong points to enhance! AND as entrepreneur I have to visualize opportunities BEFORE they are mainstream and delete the IM of the “This is Impossible” dammed sentence!!!
Obviously, I have to follow the “Rules of the garage” AGAIN!
1) Believe you can change the world.
2) Know when to work alone and when to work together.
3) No Politics. No bureaucracy. (These are ridiculous in a garage.)
4) Believe that together we can do anything.
…

 

 

Focus, work and a little help from Puccini to keep my spirit up!!

 

 Can you feel my energy? It’s the most powerful force of the Universe. It’s the force of a dream burning inside…  

Touristology’s dream!!!

 

Metaverse? Spatial Computing? 3D Internet? Hybrid Experiences!!!

Two years ago, I shared with you the post “Metaverse and Touristology: Breaking the Space/Time prison!!!”

Nowadays, that everybody is talking about #SpatialComputing, I repeat… Hybrid Experiences will open the possibility to Humans to be more similar to a God. We can be a little bit out of SPACE/TIME prison.
We can share an experience with our friends, relatives, members of our community even if they are in a different SPACE/TIME. We can be Tourists in one Tourism Destination and the others can be around the world…
So, we can break SPACE.
What about the TIME? We can share an experience and rewind it at any moment!
Of course, we won’t break the SPACE/TIME duality totally, but we can be close to it!

Somebody has to create VisionOS Apps. Do you want to learn how? You can enjoy this wonderful video

Somebody has to transform pictures/videos in 3D scenes. Do you want to learn how? You can check this enlightening video…

By the way, NeRF…Gaussian Splats… I don’t care! I am focus on achiving our goals!!!
You can use NeRF. You can use Gaussian Splats. You can use….The important thing is that you get a 3D scene in which you can play animations AND respond to users (Tourists, Inhabitants, Local Enterprises, Members of their community around the world) inputs, desires, mood…!!!

AND…

Definitely, somebody has to create, communicate and commercialize Hybrid Experiences for specialized segments willing to earn money (#Travel2Earn!!!) and improve their personal and professional lifes while helping inhabitants and local enterprises to increase profitability and sustanibility Tourism Destinations!
SOMEBODY? Touristologists!!! The best minds in the best sector ever!!! 

 

 

Time to visualize new Business Model! Time to listen to John Hagel!

There are two intellectuals that I always share with the future of Touristology!
One is Chip Conley, a genius able to build communities and chains of value focused on specialized segments.
The other is John Hagel. I remember in 1997 how reading his enlightening book “Net Gain: Expanding Markets through Virtual Communities” help me to write my doctoral thesis and also the Web 2.O Business Model that I shared in OUR blog!

Nowadays, that we are closer and closer to a new technological disruption…
FROM devices that allow to bring Internet with you TO devices that allow YOU to be at any place at any time #BreakingSpaceTimePrison
We have to remember that the important thing is NOT the device!
Please, focus on the New Business Model than we can visualize and implement or, as Steve Jobs would like to say “Start with the customer experience and work backwards to the technology…. what incredible benefits can we give to the customer?”
Breaking the Space/Time prison, sounds to an incredible benefit to me!
Nowadays, that so many people (some of them without a technological background, some of them without real business experience) talk about Artificial Intelligence, The Metaverse, Quantum Computing….
It is, definitely, time to listen again to John Hagel! 

Listen to the podcast, Touristologists and…Be sure, that you choose #ScalableLearning!!!
Scalable efficiency is automate what we’ve always done in order to eliminate jobs. It is NOT a transformation it is just a caterpillar walking faster!
#ScalableLearning allows to free up your people of doing routine tasks and visualize opportunities to create more value. This opens the door of transformation! From a caterpillar to a butterfly!!!

Time to visualize, again, new business model in this new, new Internet!
Time to implement it, again, in new apps, platform, organizations… able to increase profitability and sustainability in our beloved sector!
Time to build!
Time to enjoy Touristology!
ENJOY 2024!!!

Let's be leaders applying Quantum Computing in Tourism!

Every now and then, some Touristologists ask me…
- Jordi! You are always talking about how new technologies (Blockchain, Artificial Intelligence, Virtual_Augmented Reality…) can help us to improve our beloved sector. Why do you never talk about Quantum Computing?
Well, future of Touristology… I mentioned Quantum here, making a reference to YOU able to provide a dramatic advance in OUR beloved Science!!
“Time can advance as a circle BUT from time to time you get a quantum leap and you will have a chance to pass from one average circle to a special one. Be prepared, be ready and wait for the quantum leap that can transport you to another circle… a superior one!”
I always have a radar trying to detect the new, new thing! I always try to put it in YOU!
But…so far, Quantum Computing don’t seem very interesting to me. It is true that can increase the speed in the processes, and this can be a threat for security BUT, on the other hand, I am sure that Quantum Computing can also create more secure protocols!
As appear in this article “until the quantum hardware matures, the time is well spent looking for a similar quantum advantage in other areas.”
Do you want to know when Quantum Computing will be a quantum leap for OUR beloved sector???
When somebody make available Quantum entanglement!!! “when two particles link together in a certain way no matter how far apart they are in space.”

 

To US, it is important that TWO particles far away one of the other changes automatically the state. As we always said, as a Touristologists, anything breaking Space/Time prison sounds VERY interesting!!!                 

Because…

What is the main difference between Production and Servuction?  In Servuction, we need the Tourists HERE/NOW
What is the main difference between Marketing and Yield Management? As we need the Tourist to create the service, we have to seduce the Tourist to be right here, right now.
As we need the Tourist to create the service and it is not possible to deposit the service…. If it is not sold now, it will be lost forever!
I, strongly, recommend that you read “A Shortcut Through Time” by George Johnson. Quantum Computing can, definitely, be a shortcut through time (and also shortcut through space, we, Touristologistly, add!!!)
In order to apply Quantum Computing in our beloved sector, we will need:
A) Better hardware = Better Qubits with higher Coherence (free of outside disturbance).
B) Better software = Better Quantum algorithms increasing optimization and decreasing errors rate
C) People able to visualize and implement Quantum Computing in Tourism.
People? Touristologists!!!… just listen to your inner Touristology’s voice…
Who is better prepared/trained to visualize how Quantum Computing can improve Operations and Processes of Tourism Destinations/Enterprises?
Who is better prepared/trained to implement these improvements?
Quantum entanglement (or Einstein–Podolsky–Rosen paradox) could help to create, communicate and commercialize #HybridExperiences between Tourists, Inhabitants and local enterprises HERE/NOW using Augmented Reality, and members of their international community around the world at any time using Virtual Reality AND sharing their avatar in Real-Time!
I said, around the world? Around the entire Universe!!! Welcome to Space Tourism!
I love Quantum Computing! I love the #Metaverse! I love Touristology!!!

AI in Tourism! Leaders or followers?

I did my PhD 23 years ago, trying to mix Artificial Intelligence with our beloved sector!
I love to understand Mathematics that allow me visualize the power of Neural Networks.
I loved to learn Java (then, Python in PyTorch and TensorFlow…Now Rust using Burn to create my own software trained with my own data.
Nowadays, that AI provide exceptional features BUT it is still far away from Artificial general intelligence (AGI), it is a pity, to see countries that want to be leaders in Tourism, to only focus on using other people software trained with other people data. This makes me Tweet 

 

It is a pity to see how… “Some lobbyists for large companies — some of which would prefer not to have to compete with open source — are trying to convince policy makers that AI is so dangerous, governments should require licenses for large AI models. If enacted, such regulation would impede open source development and dramatically slow down innovation.”
We can improve AI’s algorithms!
We can improve Servuction and Yield Management’s processes adding customization in Real-Time thanks to the scalability that AI provides.
BUT
We have to teach OUR Touristologists, OUR Tourism companies to create their own software using their own data extracted from their own operations and processes inside the chain of value of all the enterprises that OUR Tourists use from the beginning to the end of the trip!
We have to create synergies with other Sciences to improve AI’s algorithms!
We can, definitely, be leaders applying AI in Tourism!!!
By the way...
Metaverse/SpatialComputing/ThirdWave/WhateverYouLoveToCallIt…
= 

Blockchain (providing Trustfulness and privacy) 

+ 

Artificial Intelligence (providing Scalability) 

+ 

Augmented_Virtual Reality (Allowing to break Space/Time prison)
 

Static or Dynamic?

In my professional life, I always end up making the most of visualizing and implementing improvements in Operations and Processes of Tourism Enterprises/Destinations (or any other sector related to #Servuction!!!) adding a little bit of dynamism to static situations!
I remember in 1996, when a lot of people/enterprises passes their brochure to a static website. The opportunity? To make these websites more dynamic using data bases from the same enterprise to convey customized content, commerce and community (The 3C’s that John Hagel described in 1995 ) and implementing syndication to do the same from any member of the chain of value.
-    Is still true today, Jordi?
-    Ummm, let me see…

What about to pass from NFT to #DynamicNFT that it will “allow the creators to alter the metadata and change the appearance and features of a given asset” 

-    What do you mean by altering the MetaData?
For instance, linking together transactions, rights (Did the #Tourists buy, share, create a #Group…?), and desires (#VersionsOfMe based on mood and who is near to him/her) in Real-Time!
-    In Real-Time?
I think that you have to review this post and open your mind to Stream Processing!!! 

In OUR classes, seminars, in-company training or start-up meetings in order to define (or redefine!) the Business Model and the Technology Scheme we always learn…
1) How any organization can focus on specialized segments and CUSTOMIZE/SYNDICATE/PRO_AM its services to them in all the chain of value (in the case, of Tourism in all the enterprises that the Tourists has to deal with since the beginning to the end of the trip)
2) How to design the organization structure to provide these services in real-time
3) How the organization will be able to survive avoiding threats and catching opportunities!
Opportunities, as the Metaverse (the new, new Internet, the web 254, Spatial Computing, Ubiquitous Computing… whatever you choose to call it!), will bring to our beloved sector!

-  Will be the Metaverse a parallel world or the opportunity to break space/time prison in the real world?
-   Could be both! BUT… to break space/time prison sounds very Touristologistly to me!!!
Time to learn, to apply OUR knowledge, to show to the world that you are the best mind in the best science ever! 

Touristology!!!