I’m fed up of bad analysis over the tourism sector!

1) This summer we got more Scandinavian tourists in Spain. This is good news. I agree!
2) This is good news because we get more tourists. COME ON! Tourism sector it’s different from other sectors. We don’t sent products / services abroad. We bring PEOPLE. SO….
Apart from the number we have to think about:
A) The price
B) The margin that we get. It’s different if we get the tourist from a foreign big tour operator than from a national incoming travel agency.
C) The money they spend when they are here
D) Did they come at the same time?
E) Did they come at the same place?
To get more tourists or to get high occupancy in your lodging industry (hotels, apartments, camping sites….) it’s definitely NOT ENOUGH.

1984 George Orwell is alive!

Leo Strauss a follower of Maquiavelo’s ideas
Only a law exists. The right of the superior to rule over the inferior
Motto: Leaders have to limit information and exploit low passions and poor culture to keep social order.
Rules:
1) LIE: Truth is patrimony of the ones able to accept it
2) Religion for the people (not for you) with clear principles and intermediaries that will say to you what is right and what is wrong
3) Highlight patriotism. Us against the others
4) Full the mind of normal people with low passions AND in a way you can sell it
SEX: Free love No way. But you have access to prostitution!
Drugs: For knowledge and spirituality objectives No way. Just for leisure
Curiosity: For gossips BUT not for quantum mechanics
UFFF we are lucky to live in a world different from the one established/imagined for this son of a gun! OR not!!!!!

¡Menos mal que existen!

Avui vull fer un homenatge a la gent que treballa en el sector turístic i creu que aquest no és important, o que funciona sol o que ja esta tot inventat o que no és una prioritat, o que no necessita d’una ciència pròpia.
I no em refereixo a la gent que intenta trobar una feina i que la seva vocació no es el turisme, em refereixo a la gent amb responsabilitat dins del nostre sector. A la gent que puguent fer coses no les fan. Potser perquè no en saben, potser perquè no volen...
En qualsevol cas, els hi vull fer un homenatge a veure si d’aquesta manera se senten realitzats i es retiren!
D’aquí a uns anys veuran com el turisme creix, es reinventa, crea llocs de treball, riquesa i ells orgullosos podran dir... “Gracies a mi el sector turístic ha millorat” i serà veritat!!!!

We are Lucky to have them!
Today I want to pay an homage to the people working in the tourism sector and believe that this sector is not important, or it’s one that works alone or that everything has been invented or it’s not a priority, or it doesn’t need a science itself.
I'm not talking about people trying to find a job and that his vocation is not tourism, I mean the people with responsibility within our sector. The people who could do things but don’t do anything. Maybe because they don’t know, maybe they don’t want to ...
In any case, I want to give a tribute to them to see if in this way they feel made and decide to retire!
Within a few years tourism sector will grow, re-invents itself, creates jobs, wealth and they can proudly say ... "Thanks to me the tourism sector has improved” …and it will be true!!!

En record d’un company Turistòleg

Avui és un dia trist. Un company Turistòleg ens ha deixat per fer el viatge més important (aquell que més tard o més dora tots hem de fer).

Però no vull estar trist!!! .. i en la teva memòria començo aquest blog! Tu em vares donar l’oportunitat d’escriure el meu primer llibre i ara em dones la motivació per escriure el meu primer blog.

Sempre estaràs amb mi. Ets (continues sent!!!) part d’uns intel·lectuals  que sempre hem defensat que la Turistologia és una ciència…. La lluita continua!

Bon viatge Ramón Arcarons!!!!!!

Touristology is a science!!!

I am (Are we?) a Touristologist. I am also a traveler BUT IT IS NOT THE SAME.

I know what make people travel
I know how to transform your tourism resources in a product / service customized to a specific segment
I know how to communicate and commercialize through a chain of value
I know how to set up this chain of value