Nov 24, 2012

Touristology breaking mental limitations

Touristology is the art and science of travel motivation promising improvements in quality of life, international contacts and broader perspectives for the tourist AND a way to take care of culture and create richness and employment for the tourist destination.
Tourism is an exportation BUT instead of sending products away we bring people around here. You freely can change “away” and “here” for any place in the whole world.
Well, the world at this moment, but wait for space tourism. You can get information about it here and some advice to succeed in this race here.
As you know I love tourism games: Help to create new tourism enterprises and organizations, create them myself, assess about how to dynamize a tourist destination… doing these activities, from time to time I get this question…
My sector (Culture / Wine / Business …) can help tourism BUT how can tourism help my sector?
Wrong question! You misunderstand the concept of Tourism. Tourism is NOT ONLY the enterprises and organizations usually related to travel (hotel, travel agencies….) Tourism is also the activity people (tourists) do when they are travelling. So, when you attract tourists from around the world using Touristology methodology you are not doing tourism’s enterprise any favors, you are using them as a part of your chain of value!
If you want to be a leader in tourism, you’d better learn to improve the tourism sector, learn how to use Touristology to dynamize other sectors, and educate your inhabitants with these skills. Leadership in XXI century is a Bottom-Up result not a Top-Down one!
Get ready Touristologist soon OUR science will be a bright start! Because as Salvador Paniker said “Every interviewee is reduced by the mental limitations of the interviewer” and every year mental limitations of people working in the tourism sector, education, public administration, journalist… are more and more fragile.
We just need another successful Touristologist, another entrepreneur proving that international and specialized tourism is the way to go, another scholar embracing Touristology… 
Do you want to be this intellectual warrior? I will be here waiting for you!!! Willing to win this battle against mental limitations!

No comments:

Post a Comment