Feb 18, 2014

Forget about your mobile... embrace Ubiquitous computing!!!

As you know, I prefer to talk about Ubiquitous Computing rather than Mobile. To me, mobile is just an interesting support for it.  Maybe in this post we can review a few examples related to two seminal technologies: RFID (Radio Frequency Identification) and NFC (Near Field Communication) technology that will make Ubiquitous Computing...well... more Ubiquitous!!!
The first example made me tweet...
“One of the best ideas of using RFID in Tourism!!! If you love to ski you will love it!”

As you have just seen, it’s easier for anyone to update and share information related with his activity, his distance, his altitude…If you have concerns about... “This is a big brother society”... just think that you have the possibility to disconnect!
Leave the mobile, leave the RFID card behind... But Jordi I can‘t live without my mobile... Are you sure!?!?!
We have interesting ideas from Starwood chain of hotels.
First, they provide a RFID card to their guests, now they want to use a mobile app. When you change from a RFID card to a mobile app some problems can appear:
1) Security concerns
2) Battery drain
3) If you share your room...Surely, you don’t have a problem with sharing your RFID card BUT... sharing your mobile???
4) Any ideas? Is there anybody out there?!?!?
Anyway, all these ideas related to Ubiquitous computing can generate doubts about losing the personal touch and also the opportunities that a human being can provide “If  I don’t go to the receptionist I won’t get an upgrade (late check out, better views, powerful Wi-fi... you name it!)”...
Remember an upgrade is a service. Using a RDIF card or a mobile app just means a different physical support in the servuction process. As all my Touristologists learn the first year “ Service is what to offer... Servuction is the way to offer it”
But Jordi! A machine is unable to provide a customized update!  Are you sure Touristologists? Please review our post about Real-Time web for Revenue Managers... See? Masters in Servuction Creation always find a solution! Are you one of them?
We are Touristologists, we are game-changers, we are solutions providers, we are the future of the best sector ever!!!!

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