Touristology’s glasses! Do you want to wear them?

I love to see the face of future Touristologists every time that I begin a class, a seminar or an in-company training session, with this Touristologistly sentence … If you want to provide services before, during and after a trip, it’s compulsory to make all departments and members of the chain of value work as a single organization. 

This is not a point of view… it’s the vision of everybody with the right glasses on. What glasses? Touristology’ones.

It’s more or less easy to hire a bunch of people, to make agreements with popular intermediaries, the biggest Search Engine, the biggest Social Networking Site, then with some services suppliers… The only thing that you need is some money and the capacity to say “YES, SIR!” every time that they ask you to mark down the price or pay greater commissions!

On the other hand, if you want to create a team able to execute any kind of servuction connecting departments and chain of value members… you will need experts in servuction design , able to make the deals, able to select (Buy or Make) the right technology, able to make both, the people and the software, work as smoothly as if they were a single entity… able to make both, the business model and the technological scheme, a part of the same structure… able to exemplify how the web 3.0 will be in a near future! Showing that integrated and synchronized servuction inside any department and any member of the chain of value is the way to go… If you really want these… then you will need a Touristologists!!!!

Maybe theses videos from siteminder can help you to visualize the idea:

Do you see? You have a Web Booking Engine (WBE) connected to your Property Management System (PMS) and to your favorite Social Networking Sites (SnS)… breaking silos between departments, unifying chain of value members!

Do you see? You have a channel manager that connect your Web Booking Engine (WBE) and your Property Management System (PMS) to your intermediaries and infomediaries (Data Agregrators, Metasearch engines… you name it!). It would be better if these products work together? Is it possible? 

Now put your Touristology glasses ON! Will it be better if instead of ONLY members of a generic chain of value, it ALSO offer the possibility to do the same with specialized chains of value? I bet my intellectual life on it! I put all my effort into creating this kind of professionals. Will I succeed? The answer my friend is blowing in… Touristology’s environments!!!