Dec 16, 2014

Passion and Teamwork always win!!!

Two of the most usual complaints in my classes, seminars, in-company training or start-up meetings in order to define (or redefine!) their (OUR???) business model …. are
A) But Jordi, one segment of specialized tourism is not big enough. So, do I have to manage 100 segments? This is too difficult!
I always reply the same; NOT if you add two magic words:
  1.      International: If all your tourists are local, it can be difficult to achieve a decent number of customers but, when you think as a Touristologist does and you feel deep inside that the world is your office then, you can get 100 tourists from Brazil, 50 from Austria, 60 from Japan, 200 from you-name-it…
  2.      Pro-Am: In order to manage a high number of segments you need to provide scalability to your Business Model, and scalability comes from Pro-ams. In this post, I tried to explain this idea…. “Scalability, in specialized tourism, can seem difficult to obtain for untrained eyes. You have to focus on small segments and then rely on long tail ideas in order to communicate and commercialized your services in small Social Networking Sites, virtual communities, blogs…  It seems difficult to manage 10, 20, 1000 segments BUT only if you don’t use the pro-am ideas. That means, inside any segment, finding the people able to help you to create, communicate and commercialize your services. Then you have to integrate them into your chain of value and, in this way, you will transform your business model into a scalable one!”
Sometimes, after finishing my arguments I got good feedback, others regular ones and sometimes… Well I will never know because some attendants are too focus on chatting on facebook, twittering like crazies or trying to prove that they are multitasking organizing a meeting/party and pretending they are listening… Frankly, I don’t care about the last ones! My capacity to focus on the future of Touristology and forget about Mr. I-don’t-know-why-I-have-to repeat-this-subject and Miss How-it-is-possible-that-my-start-up-fails is legendary.
B) Another issue that appears over and over is related with the first one. International? Pro-ams? Do you, really, think that I can do that?
In order to achieve that you need two ingredients: Passion and Teamwork, both are closely related. In order to get a team you have to throw passion away like a sprinkler!
Passion is like a magnet for talented people, furthermore, it keeps away the naysayers!
So, begin to work.. forget about “what I have now is not enough”. You have passion, passion brings a team… Passion and Teamwork always win!!!!
Make up your mind, you have to choose to activate your passion and then your dreams will come true OR, otherwise, you can complain all day long, looking for excuses and scapegoats and letting your nightmares become reality.
The world, motivated and trained people, investors, TOURISTS don’t answer complaints… They answer passion!!!
So, remember Touristologists! Passion and Teamwork for specialized tourism but not only for that…To improve your English, your programming skills, to set up your killer star up, to have better personal relationships, to live a better life!!!
I will ask for a big shipload of passion from The Three Wise Men. I recommend you to do the same!!!
Not convinced yet?  Maybe this ad can help me to convey the idea.... Passion and Teamwork always win!!!

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