Sep 6, 2017

Are Augmented Reality (AR) and Machine Learning (ML) the new, new thing?


This summer I have been doing an intellectual travel deep inside Augmented Reality (AR) and Machine Learning (ML). I mean, I listened to videos, read books, talked with experts and in parallel I began to use this knowledge developing native mobile apps and thinking how to apply them to the Tourism sector, What else?!?!?

First, I enjoyed Augmented Reality then, I fell in love (again) with Machine Learning (at the end of the day is a close relative of the Intelligent Systems that I learned doing my doctoral thesis). Soon, I realized that the two concepts are very related and that together can improve plenty of operations and processes of any Tourism enterprise OR Tourism destination!
Augmented reality can bring a customized information to the generic reality that all share. Here you can see a demo…


Machine Learning can create groups (segments!) classifying things, make recommendations (like Netflix or Amazon are doing).
 I love Silicon Valley series, here you can enjoy a (funny) demo of Machine Learning… I hope we can create something more useful in OUR classes/seminars!!!


These possibilities to create groups (classify) people or objects, make customized recommendations, together with the possibility of show this to YOUR Tourists in real-time right here right now, open a lot of possibilities.

Specially, if you are in a trip and you need access to CUSTOMIZED information, products/service, contacts…. Just remember, the winner in tourism will be the ones able to provide support to the Tourist from the beginning to the end of the trip!!! Definitely, AR and ML can help you on this matter!

A very good way to get the customized information in real-time is ML… Now Yes!

AR+ML can be the new, new thing.

But… BE AWARE! Customization without privacy can be a nightmare! The user, at any time can decide if He/She wants to get o send this customized information OR changing the rules of how to customize this information (Versions of Me, remember?).
AR without customization it is NOT the new, new thing! We don’t want generic information about (people, product/services…). We want customized information NOW and HERE! 

AR + ML can allow us to put  web 2.0 business model in action!
Customized: Sure!
Syndicated: Buying/selling anything right here, right now! …wait a moment Jordi… How can you trust the buyer and the seller? How you can create smart contracts between them? How you can send/get payments in a secure way? Ummm does Blockchain ring a bell to you???
Pro-Am: Can we organize a group? Right here, right now???

Let's try to apply these ideas in Marketing OR in Yield/Revenue Management, for instance!

Machine learning can do marketing research in real-time based on your behaviour, in the things that you are saying, in the things that you are watching… right here, right now! Based on this real-time marketing research your organization can customize the 4P’s of Marketing (you know how much I respect this classic of Marketing and how funny I find the people that year after year say that they have find a new P or the 4X’s or the 6 S’s. Classics are classics and they are timeless!).
Let’s see some examples of customization…
You can customize the product/service AND the servuction process.
You can customize the price using some pricing ideas… opacity, up-selling, cross-selling…discounts or customize/new services for a group created by the Tourist!
You can customize the promotion and do it right now, right here using the knowledge that Machine Learning provide and the power of improving the reality that Augmented Reality provide to your apps!
You can change and customize the place using the power that Syndication provides… By the way, do you really thing that the smartphone is the place?
Can you think about one example of how to use Machine Learning and Augmented Reality to improve the processes (Marketing, Yield/Revenue Management, Human Resources… of your enterprise? Do you think that doing that you can earn a competitive advantage?

Come on Touristologists! YOU are the best minds working in the best sector ever! Time to proof it!

We love connecting dots! We are Consilient Thinkers loving to nimbly pass from Web-engineering to Touristology!!!


29 comments:

  1. clearly increased Reality has a lot of larger uses and might be employed in close to any situation however what very interests Pine Tree State is once you apply AR to the gambling trade.
    Augmented Reality

    ReplyDelete
  2. In principle you can be enjoying a sport like Halo and have loopy alien characters leaping out from behind actual world timber and buildings firing lasers and throwing grenades at you.This is great blog. If you want to know more about this visit here Augmented Reality.

    ReplyDelete
  3. I must appreciate you for providing such a valuable content for us. Machine Learning is steadily moving away from abstractions and engaging more in business problem solving with support from AI and Deep Learning. http://pridesys.com/machine-learning-in-bangladesh/

    ReplyDelete
  4. Awesome post. Thanks for sharing this post with us.One application of cubic centimeter that has become very fashionable recently is image recognition. These applications 1st should be trained - Machine learning course in different words, humans ought to check up on a bunch images|of images}

    ReplyDelete
  5. Augmented Reality (AR) is becoming a central approach in creating innovative, contextually rich and engaging applications. AR technology allows the user to interact with the digital data overlaid onto physical objects. This world of ambient intelligence may bring a whole new dimension of pleasurable user experiences and unparalleled emotions. The applicable areas of augmented reality are very wide.

    Virtual Reality e-learning

    ReplyDelete
  6. Keep it up !!! nice blog post. Thanks for sharing such a nice article.

    Have you seen our new Jump Games

    ReplyDelete
  7. There will be numerous progressions in AI, mechanical autonomy, nanotechnology, biotechnology and quantum registering.machine learning course

    ReplyDelete
  8. I Have Already Read About This Blog. This is a Fantastic Blog. Thanks for Creating, I think this Blog Also Will helps you
    360 Digitmg data science training

    ReplyDelete
  9. Both augmented and virtual reality have a good advantages which leads to meet the requirements as you wish.
    Virtual Reality Shopping
    VR real estate
    VR architecture

    ReplyDelete
  10. This was not just great in fact this was really perfect your talent in writing was great. ExcelR Machine Learning Course In Pune

    ReplyDelete
  11. Nice article, thank you for sharing a amazing informative article on the topic of Augmented Reality (AR) and Machine Learning (ML). I also want to add new virtual reality gaming platform that is XANA. XANA is a social vr platform that offers you to create your own virtual world.

    ReplyDelete
  12. Thanks for this info, I was not sure about Augmented Reality App development, but now I am clear about it. I have a best team of AR game developers and share it with my connection. I am not too keen on making money and develop ar software. I am enjoying just writing. Thanks once again.

    ReplyDelete
  13. I think this is a really good article. You make this information interesting and engaging. ExcelR Machine Learning Courses You give readers a lot to think about and I appreciate that kind of writing.

    ReplyDelete
  14. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. Thanks for sharing! Virtual Reality e-learning

    ReplyDelete
    Replies
    1. Thanks! I also like the projects that appear in your web! Museums, Theaters... There is plenty of room for Hybrid Experiences in Tourism!

      Delete
  15. Nice article about augmented reality app development. Thanks for sharing these useful information.
    Virtual Reality Development Ottawa

    ReplyDelete
  16. Nice blog. Thanks for sharing.

    Aakankshaa from Idya - Trusted AR Development Company in Brisbane

    ReplyDelete
  17. This is my first time I visit here. I found so many engaging stuff in your blog, particularly its conversation. From the huge loads of remarks on your articles, I surmise I am by all account not the only one having all the recreation here! Keep doing awesome. I have been significance to compose something like this on my site and you have given me a thought…

    AI Training in Hyderabad

    ReplyDelete
  18. thank you for sharing we are looking forward for more
    https://www.analyticspath.com/datascience-training-in-hyderabad

    ReplyDelete
  19. Very nice information. Thanks for sharing with us. Keep sharing more.
    Machine Learning Course Hyderabad

    ReplyDelete
  20. Thanks for sharing this blog with us. Really awesome blog, information and knowledgeable content. Keep sharing more.
    Online Data Science Training in Hyderabad

    ReplyDelete
  21. This comment has been removed by the author.

    ReplyDelete